In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for a couple of shoe designs.
Bared founder Anna Baird teamed together with the sportsman to produce a 1960s-inspired Chelsea boot for the Beatles-meets-Jagger salutation and a couple of Designer Shoes for lovers of sport luxe modernism.
It’s a design move that coincides together with the opening of the footwear brand’s newest, inner-city store that will provide a bigger focus for the well-shod men about Melbourne.
“Expanding to the city by using a store is a superb method for us to make the item more attractive to the male customer,” says Baird, who launched the company in 2008 with its flagship in Armadale.
The former Manchester Lane venue is turned into an increased ceiling, timber embellished The Big Apple-inspired warehouse delight that’s got unisex about the brain.
It’s full of a great deal of green plant life [it is actually in a basement all things considered] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took six months to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to the jazz past featuring its brooding cool, but Baird is intending on writing her soundtrack throughout the new premises.
Off the beaten path
“We started focusing on Brand Shoes about four in the past and it’s an expanding side from the business roll out,” says Baird.
“In the beginning, I didn’t want to do men’s shoes since their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the former podiatrist who started designing shoes to bring comfort on the dance floor.
“Top end British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about twelve months of putting them on in,” says Baird.
“Bearing that in mind we dreamed of being the missing link between that top end and the comfort brands like Ecco and Rockport. As well we don’t need to be a comfort brand that appears better than other comfort brands, we have been a fashion brand that’s good for you,” she says.
“Josh came into the Armadale shop about 08dexspky years ago and bought some shoes,” says Baird.
“He went back to Hawthorn FC and told his podiatrist about the shoes he bought. Turned out the podiatrist knew me along with been talking up my shoes for quite a while,” says Baird.
“Josh is a very generous person and asked once we could do a little shoes together. He is an excellent guy who brings a lot of soul and identity on the brand. The collaboration should really light-hearted and fun,” she says.
The state opening night party kicks with a guest list that includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and others.
“We want to reveal that we make Designer Shoes with support, they’re created to be great for your body,” she says. “They’re not correctives but we center on being fun, modern and provide something cool in turn.”